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For generations, success was defined by the steady rhythm of a 9-5 job, a monthly salary, a pension plan, and a suburban retirement home. The formula was simple: work hard, stay loyal to a company, climb the ladder, and someday enjoy the rewards. But Gen Z—the bold, tech-savvy generation born between the mid-1990s and early 2010s is tearing that rulebook apart. For them, success isn’t about sticking to a rigid work schedule or chasing traditional job titles. It’s about freedom, authenticity, and designing a life on their terms.
This generation was raised in a digital world. Unlike their parents, Gen Z didn’t have to dream about entrepreneurship or media empires they could watch it unfold on Instagram, TikTok, YouTube, and LinkedIn daily. They grew up seeing 19-year-olds go viral and land brand deals, gamers become millionaires from livestreaming, and creatives build global audiences from their bedrooms. Success no longer meant a suit and tie it meant visibility, impact, and ownership. Armed with smartphones, laptops, and an entrepreneurial mindset, Gen Z realized they could turn passions into paychecks without ever stepping into a traditional office.
The COVID-19 pandemic only fast-tracked this mindset. As remote work became the norm, many Gen Zers began to question the logic of sitting in traffic just to perform tasks they could easily do at home. They saw how flexible work arrangements improved their mental health, gave them more time to explore hobbies, and allowed them to live more balanced lives. When the world reopened, returning to the 9-5 grind felt like a step backward not forward. Many chose to freelance, start businesses, or pursue creative careers instead.
For Gen Z, freedom is currency. They want to wake up when they choose, work from anywhere, and take breaks without guilt. This generation values experiences over status and purpose over paychecks. While older generations may prioritize job security and benefits, Gen Z asks deeper questions: Does this job align with my values? Am I making a difference? Is this lifestyle sustainable for my mental health?
Side hustles are no longer just a “plan B” they are a lifestyle. From selling digital products to managing social media accounts, creating content, dropshipping, or tutoring online, Gen Z is finding multiple ways to earn. They don’t see stability in one job but in having diverse income streams. They’re building what many call “portfolio careers,” where they combine several skills and passions into a unique, sustainable path. For them, working a 9-5 job for 40 years isn’t a sign of loyalty, it’s a potential trap.
The impact is already visible. Companies are shifting to offer remote roles, shorter workweeks, flexible hours, and wellness programs just to retain young talent. Employers are realizing that if they want to attract Gen Z, they need to offer more than just a paycheck; they need to offer purpose, freedom, and respect.
By Anita Wawira
