Willis Raburu Happy After Media Support in His Campaign Against Creative Exploitation

Willis Raburu has spoken out once again about the growing pattern of brands failing to pay creatives for completed work, highlighting how widespread the issue has become across Kenya’s creative industry. His recent experience with a company that allegedly refused to honour its payment obligations has pushed him to publicly address what many freelancers, influencers, producers, and small business owners have been quietly enduring for years.

Raburu shared that after he opened up about his situation, several creatives reached out with similar stories. The flood of messages confirmed to him that the problem is not occasional but a consistent pattern that affects individuals across different sectors of the industry. His campaign gained even more momentum after major media houses began covering the story, which he described as a significant step in acknowledging the realities creatives face.

“Today, I want to acknowledge every media house that chose to cover this story. Nasema Asante. We all understand the influence that major corporates and sponsors can hold in shaping narratives, so your decision to report independently is not lost on me,” Raburu said.

He added that the willingness of journalists and editors to highlight this challenge shows the industry’s commitment to transparency. “It speaks to the professional courage and editorial integrity that keeps our industry honest. Over the last few days, I’ve also heard from many creatives, SMEs, event owners, producers, and young hustlers who say they’ve faced similar situations,” Raburu added.

Why Are Creatives Speaking Out Now?

According to Raburu, this moment feels different because the number of shared experiences has exposed the scale of the issue. Many creatives have expressed interest in joining his push for accountability, seeing it as a chance to reshape how brands handle freelance work. “Some have even asked if they can join or support this process. Your messages confirm something important: this isn’t an isolated experience; it’s a pattern. As my own matter proceeds through the proper legal channels, I remain committed to handling it respectfully and in accordance with the law,” Raburu noted.

His ongoing legal process has encouraged others to document their cases more carefully, seek clarity before signing contracts, and insist on written agreements before beginning any task.

What Warning Is Raburu Giving Ahead of the Festive Season?

Raburu issued a strong warning to creatives about holiday campaigns, which he described as particularly risky. He revealed that despite completing work, submitting all required documents, and even meeting with company lawyers, a full year has passed and he still has not been paid. His experience mirrors what many freelancers go through during the festive rush, when companies often ask creatives to begin work before contracts and budgets are fully processed.

He recounted the excuses many brands use to delay payment. “You hear things like, ‘Just start; we will sort the paperwork. Or legal is processing. Or finance will follow up. Things like these sound familiar? Ama sign tu ututumie,” he explained.

Raburu urged creatives not to fall into the assumption that December is a month for quick earnings, noting how easily rushed agreements can turn into long-term financial losses. “Dear Creatives, December is not a shortcut; it’s a trap if you’re not careful. A year later, I am owed millions!” he wrote.

By Risper Akinyi