Dama wa Spares Shares 5 Winning Rules for Success in 2026

Damaris Muriithi, widely known as Dama wa Spares, has laid out a clear and practical set of principles she believes will shape success in 2026. Speaking directly to her audience through a TikTok post shared on Thursday, January 1, 2026, the city businesswoman urged her followers to enter the new year with intention, discipline, and strategic awareness. Her message focused on personal responsibility, structured goal setting, and the power of relationships, themes that strongly resonate with young professionals and entrepreneurs navigating an increasingly competitive environment.

At the center of her guidance was the idea that success begins with intentional choices, starting with the people one allows into their life. Dama stressed that personal and professional growth are closely tied to one’s inner circle, making discernment a critical skill moving forward.

“Choose who chooses you and also know who chooses you, because the person you choose can either finish you anytime or build you up,” she said.

Her message framed relationships as either growth driven or destructive, encouraging followers to be honest about who supports their journey and who drains their progress. This approach reflects a broader shift among young adults toward protecting their energy and prioritising meaningful connections.

Why does choosing the right people matter for success in 2026?

Dama expanded on this idea by linking relationships directly to opportunity. She explained that the people around you influence your thinking, access, and discipline. According to her, ambition alone is not enough without the right environment to support it. This thinking set the stage for her second major principle, which focused on goal setting.

She advised her followers to move beyond vague ambitions and instead define clear, measurable objectives. She emphasised that understanding the value of a goal makes it easier to commit fully to achieving it.

“Set your goals and set your time limits, and know the worth of what you want in the year 2026,” she said.

Dama reinforced this point by stressing the importance of deadlines. She explained that time limits create urgency and accountability, two elements she believes separate ideas from execution.

“Know the value of what you want and then set a time limit for what you want to achieve,” Dama said.

Her advice reflected a practical business mindset, where progress is tracked through milestones rather than intentions. For young people balancing careers, side hustles, and personal growth, this approach offers a structured way to stay focused throughout the year.

How can networking shape growth beyond hard work alone?

Another key principle Dama highlighted was the importance of social networking. She pointed out that while hard work is essential, relationships often accelerate growth in ways effort alone cannot. She encouraged her audience to interact widely, understand different industries, and remain curious about how others operate.

“Interact with people and build a wide network. Know people wherever you go. Prioritise social networking, know what they do, and know why they do what they do. Especially for businesspeople, learn to interact with others. Also, women, if there is a place where women are being taught new skills, go there. Don’t stay at work Monday to Friday; you can’t go anywhere if you are on your own,” Dama added.

Her message placed particular emphasis on women seeking skill building spaces and professional communities. She framed networking not as socialising for visibility, but as a deliberate effort to learn, grow, and collaborate.

This advice comes at a time when Dama herself is navigating a new season of life. Just weeks earlier, the Dama Mobile Spares CEO made her first public appearance since welcoming her daughter, Baby Talia, in September 2025. She attended the launch of a new company founded by a close friend, an event she described as both personal and meaningful.

In a TikTok video shared on Saturday, December 6, 2025, Dama was seen delivering a heartfelt speech, expressing gratitude and comfort in the familiar environment.

“Today, I am very grateful to be part of this event, guided by our bishop, Bishop Ben Kiengei, and joined by our pastors from ACK as well as our honoured guests. Good evening, everyone. I am so happy to be here. I am from Kirinyaga, so being here feels like home,” Dama said.

She also spoke about the freedom she felt seeing leaders communicate naturally without pressure to perform linguistically.

“I am excited because today I have felt encouraged, especially seeing that our chairman spoke without stressing himself in English. He communicated naturally, and for those of us who are not very fluent, this is very encouraging. It shows that communication is what matters, not the language. Even when visitors from China come, they do not insist on speaking Kiswahili,” Dama said.

By Modester Nasimiyu