Who We Are
Varcity is Kenya’s leading youth lifestyle and digital media brand, designed by the youth, for the youth. We exist to inform, entertain, and empower young people across the country, especially those in colleges and universities. Through relevant, relatable, and real-time content, we serve as the ultimate campus culture connector — blending entertainment, education, fashion, and student life into one powerful voice.
Our Mission
To amplify the voices of Kenyan youth by creating platforms that showcase their talent, spark conversations, and connect them to opportunities that empower growth.
Our Vision
To be the most trusted and dynamic youth-centric brand in Africa — redefining how young people engage with content, culture, and community.
Our Values
- Authenticity– We speak the language of the youth, by the youth.
- Creativity– We celebrate bold, fresh, and disruptive ideas.
- Empowerment– We’re more than content — we’re a launchpad for young talent.
- Inclusivity– We champion diversity and equal representation.
- Impact– We believe every piece of content should inspire change or spark growth.